Archive Press



29 Mar 2017


29 Mar 2017


Zernikelaan 17, Groningen

EnTranCe | ETC | Meet up: Effectuation

How to make your project challenges wicked opportunities? What kind of mindset is required to come up with innovative products? What is Effectuation and how can it help you?

Effectuation is a model for entrepreneurial behavior. It is based on a survey of successful entrepreneurs in Europe and America. The model is interesting because it differs fundamentally to any usual models like SWOT, Project-based work and, for example Audience Analysis. In such models the assumption is that you can predict the future by good research. Effectuation, at the starting point, is that you as an entrepreneur or entrepreneurial employee / researcher can form the future yourself by your own actions. Effectuation ensures that you are connected from day one actively with stakeholders and constantly looking for commitment and open to unexpected feedback from your environment.

The workshop is given by Immo Dijkma, Founder of Hanze Design Factory.

(Source: Thomas Blekman)

Immo Dijkma

With a degree in business and a master in entrepreneurship and training, Immo Dijkma gives lectures at the Hanzehogeschool. Besides that Immo Dijkma owns BestFramed, a company specialized in supporting the realization of innovations, stimulating entrepreneurial behavior and incite an organization culture where experimenting, testing and creativity are business as usual.

This event is part of the program of the EnTranCe Energy Transition Community. Students, who are currently writing their final thesis assignment and are doing a projects or internship for EnTranCe, are part of this weekly meet-up program. If you wish participate, please sent an email to Monique Drent


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